an operator platform, not a brand license.
ContrasTheory franchisees inherit the full Fitura Brands operator platform (real estate, design, technology, and marketing) engineered to open studios faster and run them cleaner.
run cleaner.
Fitura's real estate team helps identify high-density, high-intent trade areas and negotiates leases with landlords that understand the concept.
A codified design package covering sauna cabins, plunge configuration, breath rooms, and the member journey, with equipment specs and contractor guidance.
Multi-week training program covering the ContrasTheory protocol, coaching, safety, hiring, and daily operating rhythms.
Membership, booking, waivers, POS, and CRM on the same platform used across the Fitura Brands portfolio.
Brand system, campaign creative, digital ad templates, and social playbook produced centrally, deployed locally.
A 90-day pre-sale and grand-opening playbook that consistently drives membership targets at open.
See what the platform delivers.
Request the investor packet for a full look at ContrasTheory's opening and marketing support.
Tell us about your market.
Share your market, background, and goals. Our team will send the ContrasTheory investor packet and walk you through the discovery process. Qualified candidates receive the Franchise Disclosure Document (FDD) as the next step.
Submitting this form does not constitute an offer to purchase a franchise. See the disclaimer below.