what it takes to open a ContrasTheory.
A ContrasTheory franchise is a purpose-built recovery studio in a high-density, high-intent market. Below is the shape of the opportunity; specific ranges are disclosed in the FDD.
- Territory license and brand system.
- Real estate advisory and site selection support.
- Studio design package, equipment specs, and build-out standards.
- Operator training and pre-opening launch support.
- Membership platform, booking, and CRM technology.
- National marketing fund and local launch playbook.
- Multi-unit or franchise operating experience preferred.
- Committed to daily-use, membership-led wellness.
- Financially qualified (thresholds disclosed in FDD).
- Actively involved in the market, operator or operator-partner model.
Specific investment range, initial franchise fee, royalty and marketing contribution figures for ContrasTheory are disclosed in the current FDD. They are omitted from this website pending final registration in each state.
from inquiry to opening: six stages.
Complete the franchise interest form. We share the ContrasTheory investor packet.
Introductory calls with the Fitura franchise team to align on market, timing, and fit.
You receive and review the Franchise Disclosure Document. Statutory disclosure period begins.
Territory review, financial validation, and mutual approval.
Site selection, lease negotiation, design, permitting, and construction with Fitura support.
Operator training, hiring, pre-sale, and grand opening.
Request the numbers.
The FDD contains the full investment table, royalty structure, and Item 19 financial performance representation where applicable.
Tell us about your market.
Share your market, background, and goals. Our team will send the ContrasTheory investor packet and walk you through the discovery process. Qualified candidates receive the Franchise Disclosure Document (FDD) as the next step.
Submitting this form does not constitute an offer to purchase a franchise. See the disclaimer below.