leadership

built by operators who have scaled global brands.

James Hurlock

Fitura Brands

Fitura Brands is a multi-concept franchise operator founded to bring three purpose-built fitness and recovery formats to market: Padel//Swt, Core Precinct, and ContrasTheory. The team has previously built and led global fitness brands with thousands of locations across dozens of countries.

Full bios, board composition, and additional executive detail are provided as part of the ContrasTheory franchise discovery process and in the FDD.

prior track record

F45

The Picklr

FS8

Founded, scaled, and led global fitness brands across dozens of countries.

the portfolio.

Padel//Swt

racket sports clubs

Core Precinct

strength training

ContrasTheory

contrast therapy

Meet the team.

Request an introductory call with the ContrasTheory franchise team as part of the discovery process.

Request the FDD

Tell us about your market.

Share your market, background, and goals. Our team will send the ContrasTheory investor packet and walk you through the discovery process. Qualified candidates receive the Franchise Disclosure Document (FDD) as the next step.

Submitting this form does not constitute an offer to purchase a franchise. See the disclaimer below.

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