Live · --:--:--
heat opens.
cold closes.
the switchis the work.
A modern contrast-therapy studio. Sauna, cold plunge, structured breathwork, one protocol, twenty minutes, every day.
Heat
130°F
infrared cabin
Cold
42°F
plunge

~130°F infrared
Private cabin
The session
walk in tight.
walk out clear.
walk out clear.
20 minutes · 3 rounds
Find a studio
Now open in select markets.
Locate
the theory
the work happens in the transition.
Heat opens the body. Cold closes it. What matters is the switch, the moment your nervous system chooses calm over reaction. We built ContrasTheory to make that switch a daily habit.
3
rounds
breath
inhale · 4hold · 4exhale · 8hold · 2resetagaininhale · 4hold · 4exhale · 8hold · 2resetagain
4 · 4 · 8 · 2
01
Infrared
12–15 min · ~130°F private infrared cabin. Low light. Warm through.
02
Plunge
2–3 min · 42°F guided breath. The switch.
03
Recover
Structured breathwork. Rest before the next round.
04
Repeat
Two to three cycles. Twenty to thirty minutes.

the studio
tour
built for
daily use.
find your studio daily use.
a day
20min
One session. Three rounds. Every day if you can.

plunge · 42°F

infrared · ~130°F
bring ContrasTheory
to your city.
A Fitura Brands concept: operator-led, centrally supported. Founding U.S. territories are open for franchise development.