Data Collection

What We Collect

Information you give us

• Full name, email address, and phone number.
• City, state, and target market for franchise development.
• Liquid capital and net worth range (franchise inquiries only).
• Any additional notes you choose to include in a form.

Information collected automatically

• Device and browser type, operating system, and screen size.
• Approximate location derived from IP address (city / region).
• Pages viewed, referring URL, and time spent on site.
• First-party cookies that keep the site functional and measure performance.

Why We Collect It

• To respond to franchise inquiries and pre-qualify candidates against FDD criteria.
• To measure which markets have the strongest demand for a ContrasTheory club.
• To improve the site’s content, navigation, and performance.
• To detect and prevent fraud, spam, and abuse of our forms.

What We Do Not Do

• We do not sell your personal information.
• We do not share your information with advertising networks for cross-site targeting.
• We do not use automated decision-making that produces legal effects about you.

Cookies

We use a small set of essential and analytics cookies. Essential cookies are required for the site to function. Analytics cookies help us understand how visitors use the site in aggregate. You can control cookies through your browser settings; disabling analytics cookies will not affect your ability to submit an inquiry.

Your Choices

You can request access to, correction of, or deletion of the information we hold about you at any time by emailing privacy@fiturabrands.com. Depending on your state of residence, additional rights may apply - see our Privacy Policy for details.